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Fitness Fraud is a unique perspective into uncovering how consumers get ripped off and are led to believe nearly anything. Fifteen respected authors in the industry got together to demonstrate how you get tricked into believing and buying garbage, with chapters by Matt Brzycki, Brian D. Johnston, Arthur Jones, Dr. Robert Kudlak, Kevin Fontaine Ph.D., Stuart McRobert, Dave Smith Ph.D., Richard A. Winett Ph.D., and others. Train Like a Champ to be a Champ? That's what the muscle magazines want you to think; and they want to set you up for failure and for good reason... so that you can keep on buying those "magical" supplements, 'guaranteed' to make you a he-man! Athletes Know How to Exercise & Train? Not quite; they know how to take orders from their coaches, and will succeed in spite of their training, all because of good genetics, motivation to do well, and drugs... lots and lots of drugs. The (dis)Honesty of Companies It is not unusual for a company to create its own spin on bogus products that it sells. And so, when they go public about how they no longer will be offering product 'x', they are seen as honest and ethical. Now you can read about one of these instances and with one of the largest supplement companies ever! Persuasions in the Fitness Industry There is a fine art in convincing people to buy, and the fitness industry is no exception. Advertisers know how to communicate, to use certain phrases (to protect themselves legally), how to attract certain audiences, using emotions to make bigger sales, etc. Gyms are experts at this as they employ tactics such as 'the tour,' 'penalty pricing,' the 'Ben Franklin,' the 'drop,' and the 'T.O.' Reading how some of this is down may protect you from future scams. The USDA Pyramid Scheme One of the biggest outrages is the 'Food Pyramid/Guide,' so design to help sell products that we produce in over-abundance, yet the same foods that are not ideal for human consumption, including cow's milk, and wheat products. Want proof? Read Fitness Fraud and compare basic human physiological needs to the propaganda of the Food Pyramid.
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• The
Best Abdominal Exercises You've Never Heard Of •
• Gluteus
to the Maximus - Build a Bigger Butt NOW!
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• The
Best Exercises You've Never Heard Of •
• Metabolic
Surge - Rapid Fat Loss •
• Specialization
Training •
• Hybrid
Training •
| eBook Reviews: | Fat Loss | Muscle-Building | Supplements | General Training | Free eBooks |