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Fit
Marketing
Fit Marketing covers all the necessary tools to help you become
successful as a fitness professional or in promoting your exercise
facility. These are the fundamental principles that you need to
be aware of before developing specific plans of action to optimize
your business' productivity, with sections on creating a marketing
plan, marketing tools, and appendices worth the price of the book
itself!
Organize
& Coordinate Your Busine$$
Many may be aware of
the importance of setting goals, but few people do it. And when
you ask people what their niche is, they often respond "everyone."
Would that be great if it were true. However, you need to segment
your markets, fine-tune your niche, and know what your service
provides and what it does not provide.
Market
Positioning
Fit Marketing will
help you to position yourself in the marketplace, by helping you
to determine pricing, location, and separating your business from
others in the community. Learning to create a unique image and
identity is vital, as well as how you conduct follow-throughs
with clients, the people and businesses you network with, being
innovative, and demonstrating value (=quality/service/price).
Our textbook case study example will help lead the way, as you
learn to focus on client needs, fitness trends, strength and weaknesses
of your competitors, and knowing when to close a sale and how
to do it without scaring the customer away.
An
Extensive Array of Marketing Tools Awaits You!
Fit Marketing provides
a detailed look at the various marketing tools, such as promotions,
upgrades/upselling, developing business cards and brochures that
sell, point of purchase, writing newsletters, structuring a web
site, effective direct mail, questionnaires/surveys, the best
advertising methods, self-promotion in your community, and developing
a referral program.
FREE
Bonuses!
Fit Marketing is one
of the best books on the subject anywhere. Over 160 pages of direct
information you can use immediately, the appendix includes sections
on determining what clients want, developing client relations,
maintaining client loyalty, giving clients the 'red carpet' treatment,
and over 20-pages of personal letters, including:
- Rate increase.
- Correcting a bill error.
- Collection letter.
- Responding to complaints.
- Follow-through.
- Brochure cover letter.
- Direct mailing letter.
- New service or change in service.
- Addressing an uninterested
consumer.
- Request for testimonial.
- Survey letter.
- Letter of recognition/achievement.
- Holiday greetings.
Fit Marketing also
includes how to structure and create a business plan, a vital
step when trying to secure start-up funds from a loan institution.
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Purchase
Fit Marketing now for only $19.99!!
This ebook is a
downloadable PDF file so you'll have instant access!
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